Dancing By Yourself

vlcsnap-2015-05-19-11h11m28s728Every Wednesday, I feature an ad (or campaign) that stands out amongst its peers, on my weekly column for Marklives.com — the marketing site for marketers with insight.

Today it’s the turn of South African pop music stalwart, 5FM, whose quirky and engaging TV ad — by Egg Films for King James II — is a classic. It’s eye-catching and on message. Read about it and watch the video here.