Cats. Need I Say More?


Lions with Lightsabers – oh yeah!

Even if you’re a dog lover, you have probably watched at least one YouTube video of cats doing strange things — playing on slippery floors, playing the piano, turning on the tap, taking a bath… in fact, it’s an internet obsession. And it’s the subject of this week’s Ad of the Week, which I feature in my regular column on, the marketing site that surpasses all marketing sites, providing insightful opinion, news and information on the world of marketing and advertising.

This Ad of the Week was a smart and funny TV commercial by FCB to publicise Safari Link, a gateway that markets safari lodges in South Africa to the rest of the world. Read about it, and watch the videos here.