RIP Jenna Lowe
I was saddened to hear the news of Jenna Lowe’s passing yesterday. This young lady was an inspiration to many to sign up for organ donation, which is not well subscribed in South Africa.
The campaign #getmeto21 won our ‘Ad of the Year’ award last year due to its powerful use of social media, influencing over 4,700 people to sign up for organ donation, and establishing a trust that will continue to save lives. Jenna’s Facebook group was flooded with messages from friends, followers and admirers.
Our hearts go out to the Lowe family — wishing you strength at this time. She has certainly left a legacy in her short life.