When you talk to me, it’s pure electricity

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Welcome to the future

Every Wednesday I select an ‘Ad of the Week’ for my regular column on Marklives.com, the site about marketing, for marketers and advertisers. It’s the turn this week of luxury car brand BMW, and their new all-electric model i3.

Native VML, the digital agency, created a microsite that’s a whole lot of fun, providing the visitor with more information than they probably wanted to know about the product, in an interesting and entertaining way.

Read about artificial intelligence, talking to your computer, and your computer talking back, at Marklives.

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