Getting Close to the Fans

Make Match night legen... wait for it...

Make Match night legen… wait for it…

In my weekly column for Marklives.com, the site for marketers, by marketers, I nominate an Ad of the Week, from whatever has piqued my attention in the current batch. And this week it’s an activation for Heineken by M&C Saatchi Abel.

The activation included a video “back story” that was edited and flighted just 7 days after the event, which in Adland terms is a pretty quick turnaround.

Read more, and see the video, here, on Marklives.com.

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