Getting Close to the Fans
In my weekly column for Marklives.com, the site for marketers, by marketers, I nominate an Ad of the Week, from whatever has piqued my attention in the current batch. And this week it’s an activation for Heineken by M&C Saatchi Abel.
The activation included a video “back story” that was edited and flighted just 7 days after the event, which in Adland terms is a pretty quick turnaround.
Read more, and see the video, here, on Marklives.com.