Getting Close to the Fans

Make Match night legen... wait for it...

Make Match night legen… wait for it…

In my weekly column for, the site for marketers, by marketers, I nominate an Ad of the Week, from whatever has piqued my attention in the current batch. And this week it’s an activation for Heineken by M&C Saatchi Abel.

The activation included a video “back story” that was edited and flighted just 7 days after the event, which in Adland terms is a pretty quick turnaround.

Read more, and see the video, here, on