YouTube Dominated by Brands

YouTube reaches the demographics other channels can't reach

YouTube reaches the demographics other channels can’t reach

With more and more people ‘cutting the cord’ — i.e. cancelling their subscriptions to pay TV services, especially in the 18-34 year demographics — YouTube is increasingly becoming the channel that brands turn to for reach.

Read this interesting article on Adweek, which shows how the top 100 brands have garnered a collective 40 billion views.

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