Monthly Archive: August, 2015

MAL for Libraries

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Got this communiqué in my in-box today, and I think it’s worth reproducing in full. It’s about something that’s close to my heart: how businesses can do something about the state of the… Continue reading

The Brand That Pokes Fun at its Target

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Few brands can get away with it, but Garagista beer pulls off poking fun at hipsters, those beyond trendy, retro-loving, hat-wearing, beard-growing, cardigan-loving characters who, it seems, will never admit to being hipsters… Continue reading

Newstag — When Less Is More

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It is definitely the era of ‘information overload’, and companies that do data mining and big data management are starting to produce results for marketers. But for individuals there is still too much… Continue reading

When Influence Becomes Manipulation

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‘How to Win Friends and Influence People’ – Rev. Norman Vincent Peale’s instruction manual on how to be liked, spawned an industry of motivational speakers and self-help books, mostly aimed at people in… Continue reading

Infinite Possibilities… in a Shoe

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Every week I have a column on Marklives.com (Africa’s premier marketing and advertising industry site) where I pick one ad from the current crop as my ‘Ad of the Week’. This time the… Continue reading

How to be a Success at Everything

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Is it possible to have a perfect workday? When it comes to productivity, there are some basic principles to keep in mind — whether you choose to abide by them is up to… Continue reading

Castle Lager Salutes a Legend

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Every week I highlight an ad or campaign that stands out from the rest in my column for Marklives.com — the site for marketers in Africa. This week it’s a tip of the… Continue reading

ABC Figures Show Declines Across the Board

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Analysis of the latest quarterly figures by ABC (the Audit Bureau of Circulations) by editor in chief of Marklives.com, Herman Manson, examines the sorry state of print’s downward trend. Most categories of newspapers… Continue reading

Motoring Sector Capitalises on Digital

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Research done by Ornico, and reported on in the Financial Mail, shows how the motoring industry has increased its adspend in digital by some 34%. Jeremy Maggs analyses some of the numbers and… Continue reading

From the Sneaker Wars to ET – Product Placement as Marketing

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The world of product placement is littered with great stories. From Pele and Puma igniting the “Sneaker Wars” to the first product featured in the first movie to ever win a Best Picture… Continue reading