From the Sneaker Wars to ET – Product Placement as Marketing

Product Placement can sell or kill

Product Placement can sell or kill

The world of product placement is littered with great stories. From Pele and Puma igniting the “Sneaker Wars” to the first product featured in the first movie to ever win a Best Picture Oscar, the practice of embedding brands into entertainment is risky business.

For an entertaining and enlightening history, read Terry O’Reilly’s “Show Me the Money” at CBC.ca. Or download it onto your listening device using iTunes and listen to it on the commute.

And have a great weekend.

 

 

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