ABC Figures Show Declines Across the Board
Analysis of the latest quarterly figures by ABC (the Audit Bureau of Circulations) by editor in chief of Marklives.com, Herman Manson, examines the sorry state of print’s downward trend. Most categories of newspapers and magazines record slow declines in sales, with just a few categories, like Home, showing an overall increase from Q1(2015) to Q2(2015).
Many in the saturated Women’s General category are showing serious blood-letting, with stalwarts Rooi Rose and Fair Lady dropping 18% and 19% respectively from Q1 to Q2. For key insights on Consumer Magazines, read more here. For a look at the largest circulating newspapers, read more here.