Castle Lager Salutes a Legend

A touching gesture for one of cricket's greats.

A touching gesture for one of cricket’s greats.

Every week I highlight an ad or campaign that stands out from the rest in my column for Marklives.com — the site for marketers in Africa.

This week it’s a tip of the hat to Castle Lager, whose private gesture went viral, thanks to social media — not an ad so much as an acknowledgement of the brand’s place in the South African zeitgeist.

Read more on marklives.com, here.

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