When Influence Becomes Manipulation

All for one and one for all

‘How to Win Friends and Influence People’ – Rev. Norman Vincent Peale’s instruction manual on how to be liked, spawned an industry of motivational speakers and self-help books, mostly aimed at people in ‘Sales’. Knowing how to ‘read’ people and make them feel liked is part of traditional sales technique, yet it’s fraught with ethical issues.

When does ‘influence’ become manipulation, and when does the pursuit of a sale become a short term gain with long term harm? Fast Company’s Amy Walker weighs in with a thought-provoking essay on How to be Influential Without Being Manipulative.