How Shape, Colour and Font Affect Your Image
The psychology of brand design is about more than fashion. This great infographic from Entrepreneur Magazine gives a great breakdown of the influence of colour, shapes and fonts. Great brands understand this and spend a great deal of time and resources in making sure everything works on every level.
Take a look at your logo/CI and make sure it’s sending the right message. If you haven’t had it designed by someone who understands how these design elements work together, you may not be hitting your target market as effectively as you could.