Technology & Marketing — a Powerful Alliance
In 2012 the research and consulting firm Gartner predicted that by 2017, a company’s chief marketing officer would be spending more on technology than its chief information officer was. Scott Brinker of Ion Interactive and Laura McLennan of Gartner say that this claim seems more credible every day. And it’s not like Gartner is in the habit of making bad predictions. If anything, it may already be true for some firms.
ICT is becoming the most important aspect of a marketing strategy — without the right data, analysis and tools you are going to be left behind by the competition.
Read this informative article on the role of the CMT and some insightful observations on the changing profile of marketing in the digital age.