Innovation From the Ground Up
Businesses are constantly being exhorted to innovate. How exactly we go about this differs from business to business. Douglas Krueger, author of Relentlessly Relevant – 50 Ways to Innovate, has been looking at the fundamentals of innovation and how South Africans can learn from each other. In ‘Lessons on Innovation from a Soweto street vendor‘, Krueger unpacks the basic premise, that innovation in and of itself is not enough.
Then, in ‘Six reasons it’s critical to innovate in your business‘, Krueger looks at the shifts in SA consumers’ attitudes towards brands, and how to leverage that change. These are the first in a four-part series, and well worth the read.