Traditional advertisers — the tech giants love you!
They’re all embracing traditional advertising who are creative powerhouses to help these dot.com brands go mainstream.
AdWeek reports: “Those who follow tech startups may have noticed a peculiar trend lately: traditional ads created by traditional agencies to promote some of Silicon Valley’s favorite ‘unicorns’.”
The US based news site for marketers says that wearables pioneer Fitbit launched with a campaign from Argonaut weeks before filing its IPO; while Airbnb’s new “Is Mankind?” campaign was created by TBWA\Chiat\Day brought its first wide-scale TV effort. Digital retail site Jet.com launched three campaigns courtesy of Circus Maximus, SS+K and R/GA.
Take a look at the Fitbit ‘It’s All Fit’ ad created by Argonaut:
“Even entrepreneurial darling Uber stepped into the fray with a PSA-style missive railing against New York Mayor Bill de Blasio’s plan to cap the number of drivers it has on the streets,” reports AdWeek which says this points to a definite trend.
“Each produced within the span of a few months, these campaigns lead to one obvious conclusion: The disrupters have gone mainstream, and the tech rebels, with the aid of traditional creative agencies, have begun marketing themselves like the status quo.”
Read the full story in AdWeek.
Your thoughts on this trend in the local market?
Take a look at the ‘Is Mankind’ Ad created for Airbnb by TBWA\Chiat\Day: