Monthly Archive: October, 2015

4 steps to prove marketing impact using experimentation

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Applying a scientific approach to big data and marketing meta-analysis is crucial for obtaining sane results. Google’s Tommy Wiles gives some guidelines on ensuring your marketing impact analysis is robust. It’s a deep… Continue reading

Dreaming is Free

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Every week I review an ad that I feel has stood out from the rest, in my weekly column for Marklives.com, the site about marketing for marketers. My pick for ‘Ad of the… Continue reading

Facts You Should Know About IoT

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According to estimates by the McKinsey Global Institute, the Internet of Things will have a total economic impact of up to $11 trillion by 2025. And yet, 87% of people have not even heard… Continue reading

Facebook, Snapchat Battle Twitter for News Eyeballs

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Twitter thus far has been king of breaking news, and this month it launched its Moments tab (previously known as Project Lightning), to help users–especially new users–to find the content they want. Tech… Continue reading

Friday Funny: Giving ‘Hunt and Peck’ New Meaning

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There is a universal trend for fast food chicken outlets to use humour to market themselves — SA’s Nando’s and Chicken Licken being two good examples. In Australia, an outlet called Chicken Treat has decided… Continue reading

10 Habits of Likeable Leaders

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Despots can get things done, but their tenure is normally not long. It’s the likeable leaders who leave a legacy. And while I can think of at least one exception, there’s a lot… Continue reading

The Magic of a Mother’s Touch

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Every week I nominate an ad or campaign for my “Ad of the Week” column on Marklives.com (Africa’s premier marketing and advertising industry site). This week I’ve chosen a charming little TV spot… Continue reading

Get Fired to Progress

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Getting fired from your job may not be a desired outcome, but think of this: Steve Jobs, Carly Fiorina, Mark Cuban, and Anna Wintour were all fired during their careers. They all learned… Continue reading

A Social Medium for a Key Demographic

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According to a new Piper Jaffray survey, Snapchat is more popular among American teens than Facebook, with 19% of them saying the mobile app is the most important social network. Are we missing… Continue reading

Leveraging Customers’ Emotions

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User experience is an important part of the marketer’s lexicon in data-driven marketing. In practice, user experience is informed by customers’ emotions — their ‘gut reaction’ to your brand is the most important… Continue reading