How to Use Data to do Better Marketing

BigData_2267x1146_whiteBig Data is a useful tool for many aspects of marketing, and here are some approaches that use data in communicating directly with customers. The case studies are all American, but they are all good examples that show how data can be used to:

  • Build brand awareness
  • Generate leads
  • Close the deal
  • Share your information
  • Build customer engagement & loyalty
  • Celebrate your success

Read more here, on HBR.com — The Harvard Business Review.

Advertisements