When is a Haka not a Haka?

The Soweto Haka

The Soweto Haka — something to behold

Each week I choose an ad to feature as “Ad of the Week” in my column on Marklives.com — the site for marketers about marketing.

This week it’s a mini-documentary from Land Rover, that manages to tie in Soweto, the “Haka” and the Rugby World Cup. It’s a great example of how a sponsorship can be used as a branding opportunity in creative ways. The car brand has gone beyond the normal sponsorship and is getting involved in grassroots rugby across the world — including the Soweto Rugby Club (did you know there was one there?)

Read more and enjoy a fantastic short film about this great initiative here.