Harnessing the Power of Now

consumerIn a world where data provides infinite information and customers have unparalleled product choice, consumers hold more power than ever before. For retailers, this means embracing marketing’s new ‘power of now.’

To get a handle on how to turn this to the marketer’s advantage (with an emphasis on Retail) Steve Dennis of SageBerry Consulting offers a strategic growth model, anchored in five core experiential elements. He says, make your messaging

  • Harmonised
  • Personalised
  • Localised
  • Socialised
  • Amplified

Read more, courtesy of ThinkWithGoogle.


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