Time to Re-evaluate Demographics?
Most marketers look at their customers in terms of market segments, specifically age and income demographics. But this may be changing in the digital age.
“The days of impressing consumers with targeted marketing based solely on demographics are in the past,” says Liz Gray, president of Trendera, a trend forecasting and creative marketing firm, based in the US. “Marketing in 2015 is about treating your audience as fans, not customers,” Gray continues, and there is some evidence to support this.
Adweek.com shows how closely different groups actually have similar attitudinal and behavioural nuances in terms of lifestyle and technology.
Take a look at the revealing infographic on Adweek.