Ad of the Week — Celebrating News

Adsman -- the Everyman of Print Advertising

Adsman — the Everyman of Print Advertising

In my weekly column on (Africa’s premier site for marketers and advertisers) I select an ad or campaign that stands out from the crowd. This week the laurel wreath goes to Media24’s Ads24 — for its clever and eye-catching campaign promoting advertising on the print publications of mother company Naspers.

The hero of the campaign is ‘Adsman’, an Everyman character who fits in with every South African scenario — much as print is still very much a part of everyday life in SA.

It’s very much a business-to-business message, and I think it is very effective. Take a look at the launch video and read more at