The Magic of a Mother’s Touch

Nothing makes it better more than a mother's touch

Nothing makes it better more than a mother’s touch

Every week I nominate an ad or campaign for my “Ad of the Week” column on (Africa’s premier marketing and advertising industry site).

This week I’ve chosen a charming little TV spot by Owen Kessel Leo Burnett, for Lennon, that is an empowering homage to mothers and their magical healing abilities. We all instinctively know that a hug from a loving mom can magically make tears disappear — now there’s scientific evidence to prove it, and Lennon takes ownership by involving real moms and kids in this 2-kleenex ad.

Watch and read more here.