Dreaming is Free

Dreaming is free

Dreaming is free

Every week I review an ad that I feel has stood out from the rest, in my weekly column for Marklives.com, the site about marketing for marketers.

My pick for ‘Ad of the Week’ this week is for the image-building spot for the National Lottery, run by Ithuba. The ad was produced by Net#work BBDO, and it is an inspiring production that speaks to the aspirational heart common to most people. Part of the ‘Dream Census’ campaign, it asks people to imagine what they would do if they won.

Read more and watch the ad on Marklives.

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