4 steps to prove marketing impact using experimentation

Find what the data says, not what you want it to say.

Find what the data says, not what you want it to say.

Applying a scientific approach to big data and marketing meta-analysis is crucial for obtaining sane results.

Google’s Tommy Wiles gives some guidelines on ensuring your marketing impact analysis is robust. It’s a deep read, and there is a download link on the left hand side for a PDF if you’d rather read it on your tablet or Kindle (or whatever you use).

Read this essential post here.

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