Monthly Archive: November, 2015

Velocity Goes High Tech for Liberty Spot

by

Liberty’s TVC for its Agile product, produced by Velocity Films for FoxP2, is my pick for this, the last of my ‘Ad of the Week’ series for the year, which I do for… Continue reading

The Brands Beloved of Bond

by

The 15th instalment of the James Bond franchise, Spectre, has brands galore, but according to Brandchannel’s Abe Sauer, has less product placement than any of its predecessors. There’s the car — of course… Continue reading

SA Pips Nigeria in Millionaire Stakes

by

South Africa’s richest person (and Africa’s second richest after Nigerian Aliko Dangote) is former DeBeers chairman Nicky Oppenheimer. And he is just one of 16 South Africans named in Forbes’s 2015 List of… Continue reading

AI the Future of Ecommerce

by

One of the biggest buzzwords of  2016 is undoubtedly going to be ‘Artificial Intelligence’. Where we are going to see this most profoundly is in retail, at least at first, but all marketers… Continue reading

The Challenges of Growing a Small Business

by

A ‘small business’, or as we call it, an ‘SME’, is a very broad concept. The one-man shoe-repair store is very different from the mini-factory hiring 100 employees. Clate Mask of Infusionsoft, a… Continue reading

Sleep Easy

by

Every week I choose an ad or campaign as my ‘Ad of the Week’ in my column for Marklives.com, the marketing site for marketers. Hollard demonstrates how important it is to adapt your… Continue reading

The Future According to The Zuck

by

Mark Zuckerberg, the name that launched a billion cat photos, has some firm ideas about 2016, and where Facebook is heading from there and into the future. Think Artificial Intelligence (to better understand what… Continue reading

Global Outlook for 2016

by

2016 is just around the corner, and the pundits are plying their… punditry. Bloomberg has released its outlook for next year in terms of global trade, and SA is–no surprise–a no-show. With our… Continue reading

Adding Value to Build Brand Identity

by

Each week I select an ad or campaign from the current crop, to bestow the honour of ‘Ad of the Week’, in my column for Marklives.com. This week it’s the turn of Jameson… Continue reading

Marketing to the Youth

by

The youth is the biggest single demographic in the world, and in Africa particularly so. In fact, Africa has the world’s youngest population, with almost 200 million people aged between 15 and 24,… Continue reading