Trevor Noah & Brand Integration

Trevor gets into the festive spirit (yes, already).

Trevor gets into the festive spirit (yes, already).

Time for a midweek break: Trevor Noah talks to AdWeek about being the world’s most watched South African, political hot potatoes, brand integration and Christmas sale stampedes, amongst other things.

Noah provides an interesting millennial generation look at some of the things Americans take for granted, that are puzzling to us (like pumpkin spice latte).

Having been in the hot seat for just over a month, the funnyman seems to be settling in comfortably. This interview looks at some of the ups and downs and lessons learned.

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