Adding Value to Build Brand Identity

wpid-wp-1447235518660.jpegEach week I select an ad or campaign from the current crop, to bestow the honour of ‘Ad of the Week’, in my column for

This week it’s the turn of Jameson Whisky, or more specifically, the Indie Channel that builds the brand’s profile for the younger segment of the market – although obviously not the under-18s!

Read more about this project and visionary marketing strategy on