Sleep Easy

AotW-2015-11-16-12h40m49s404Every week I choose an ad or campaign as my ‘Ad of the Week’ in my column for, the marketing site for marketers.

Hollard demonstrates how important it is to adapt your approach for different media, in its billboard campaign, called ‘Sleeping Billboards’. The faces on these billboards slowly fall asleep at night, to support the message that the insurance company’s clients can sleep easy, knowing they are covered.

Read more, and watch a video that demonstrates this clever device at