Monthly Archive: December, 2015

If You’re Not Tweeting, Why Not?

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Here’s a thought to put social media in perspective: By 2020, Millennials will make up 50% of the workforce. Today, 71% of Millennials check social media sites at least once a day. Twitter… Continue reading

Before You Close Shop…

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There are still a few things you can do to improve your market profile, or ‘spike’ sales, before the end of the year. So says Inc.com’s contributing editor, Geoffrey James. He has been… Continue reading

Top 3 Ads of the Year

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Every week, for the past 50 or so weeks, I have been selecting a current ad or campaign that I think stands out from the rest, to feature in my column for Marklives.com… Continue reading

The Human Brain — Who Can Explain?

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There are things about humans that are just plain irrational, but they work in favour of marketers. From body language to trigger words, to psychological tics, there are a myriad of hidden persuaders… Continue reading

Ads Created by Intelligent Machines?

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AI (Artificial Intelligence) is being spoken and written about just about everywhere, as machines learn more about human speech and behaviour. The next frontier that is being broached is creativity. Already Associated Press… Continue reading

Friday Funny — The Way of the Co-worker

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The corporate environment is a world of its own, with complex hierarchies and unwritten rules. Where to look when in an elevator, what to say when passing a colleague in a hallway, what… Continue reading

Publicis Regroups to Avoid Silos

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The past few years have seen a growth in international mega-advertising agencies — many of which have gobbled up top South African agencies. Usually the local agencies have retained their names and basic… Continue reading

It’s That Time Again…

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Every week for the past 50 weeks, I have selected an outstanding ad to award the title of ‘Ad of the Week’, for my column on Marklives.com — Africa’s foremost site for marketers… Continue reading