Death by Pie Chart? Not Likely

Market share for Q1? No, it's a vacation in Cairo.

Market share for Q1? No, it’s a vacation in Cairo.

Every week I select an ad from the current crop, be it in broadcast, print or electronic media, to feature as my ‘Ad of the Week’ — which is published on (the site for marketers about marketing and advertising).

This week the crown goes to a simple, but effective, set of print ads for Flight Centre, by M&C Saatchi. The sometimes-boring pie chart gets turned into a lateral view into holiday destinations. Read more, and see them at