Oprah Takes on Banting
In a Twitter post two days ago, Oprah Winfrey declared her passion for bread, and posted a video explaining how she could eat bread ‘every day’ and still lose 26 pounds (about 12kg). The video is heavily branded with the Weight Watchers logo — a company that the billionaire talk-show star bought into in October last year.
This single tweet and video to Winfrey’s 31 million Twitter followers saw the Weight Watchers share price jump by almost 20%. This translates to adding nearly USD150-million to the company’s share price — which means her personal stake gained about USD12.5-million.
This speaks to the power and influence of social media — and of celebrity. Read more on The Guardian Online.