Brand Lessons from the Magic Kingdom

Sleeping_Beauty_Castle_Main-StreetThere’s no doubting that Walt Disney built an impressive empire. The brand is synonymous with entertainment and childhood experiences — adventure, imagination, play.

Amy Rees Anderson, an entrepreneur turned angel investor and small business mentor, writes for about how the Disney corporation has created not just a brand identity, but a total brand experience.

Anderson examines the Disney brand implementation, from the decor to the people, and how every aspect must work together in harmony — to create a ‘magical’ experience that makes every visitor feel special. This can always be applied to any organisation, no matter how big or how small, and Anderson gives some valuable insights on how to implement this.