Google Gives Guidance: Designing a Better Mobile UX
People are starting to use their mobile devices (phones and tablets) more and more for internet access, and are demanding a more fluid and easy-to-use experience, especially when it comes to shopping. 30% of all online purchase now take place on mobile phones, according to Google. Savvy online marketers who provide a great User eXperience (UX) will capitalise on this and win customers.
Think With Google, a site the search giant has created to give away great advice on using the web, has published a free guide for retailers with an online presence. “Designing a Better Experience for Shoppers” is a downloadable PDF file that provides 25 basic principles that should be adhered to when designing an app and a site for online customers.
The guide also has an action plan and a comprehensive checklist. If you’re in retail, or marketing or designing for a retailer, take a look at some of the collective insights of the best brains in the business.