Ad of the Week: Real World Design

Not your average beadwork -- high fashion from Africa's most creative minds

Not your average beadwork — high fashion from Africa’s most creative minds

In my weekly column for — the site for marketers about marketing and advertising — I select one ad or campaign that has stood out, and award it the title of ‘Ad of the Week.’

This week’s champion is not so much a campaign as a project — done jointly by Nedbank and Design Indaba. A journalist and a cameraman were sponsored to travel to 3 African countries to find the best designers and makers who are still not well known. They are featured in short video vignettes and essays on the Design Indaba site.

Read more about this project and some of the unsung creatives at