Ad of the Week Makes an Impact


‘The first Kiss’ hits hard.

If you haven’t seen the latest TV commercial by the Western Cape Government’s road safety platform, then take a look at

I have named it ‘Ad of the Week’ in my weekly column for Marklives — the site for marketers about marketing and advertising. ‘The First Kiss’ by Y&R Cape Town and Egg films brought back some bad memories for me, so be warned, this one hits hard. But I hope it makes a positive impact, and promotes safer road use amongst drivers and passengers alike.

Watch the ad at