Books, Books, Books

Essential Reading

Essential Reading

I am a voracious reader, especially when it comes to books on marketing and business. Inc magazine’s Nina Ojeda regularly asks top business leaders to give their favourites, and she has a list of books on the Inc website that has titles that keep cropping up when talking to entrepreneurs and successful businessmen.

No. 1 on the list, I notice, is a book that comes up regularly on people’s lists – ‘The Hard Thing About Hard Things’ by Ben Horowitz (co-founder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs). Seems to be essential.

Read about the list here, and see how many you’ve already read, and what you want to pick up at your next excursion to the book store (or Audible, if that’s what you prefer).