Category Archive: Advertising

Ad of the Week – Keep it Fresh

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Every Wednesday I select a current ad to award the title of ‘Ad of the Week’, for my regular column on Marklives.com, Africa’s foremost marketing site. This week’s pick is a campaign from… Continue reading

Nigeria’s S&T Media Secures $1m Seed Round

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I received an interesting report about Nigerian outdoor media company S&T Media. The advertising channel announced that it has received seed financing from early-stage technology venture capital firm, EchoVC Partners, who have committed up to… Continue reading

Love Yourself

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In my weekly column for Marklives.com (Africa’s foremost site on marketing and advertising), I select one South African ad to feature as my Ad of the Week. (Sometimes we even find something done… Continue reading

Death by Pie Chart? Not Likely

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Every week I select an ad from the current crop, be it in broadcast, print or electronic media, to feature as my ‘Ad of the Week’ — which is published on Marklives.com (the… Continue reading

An Afro-Japanese Fairytale

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My regular column on Marklives.com has started once more: for our first Ad of the Week for 2016, I have chosen an ad for the Mazda CX-3 by Black River FC. The TV… Continue reading

Top 3 Ads of the Year

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Every week, for the past 50 or so weeks, I have been selecting a current ad or campaign that I think stands out from the rest, to feature in my column for Marklives.com… Continue reading

The Human Brain — Who Can Explain?

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There are things about humans that are just plain irrational, but they work in favour of marketers. From body language to trigger words, to psychological tics, there are a myriad of hidden persuaders… Continue reading

Ads Created by Intelligent Machines?

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AI (Artificial Intelligence) is being spoken and written about just about everywhere, as machines learn more about human speech and behaviour. The next frontier that is being broached is creativity. Already Associated Press… Continue reading

Publicis Regroups to Avoid Silos

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The past few years have seen a growth in international mega-advertising agencies — many of which have gobbled up top South African agencies. Usually the local agencies have retained their names and basic… Continue reading

It’s That Time Again…

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Every week for the past 50 weeks, I have selected an outstanding ad to award the title of ‘Ad of the Week’, for my column on Marklives.com — Africa’s foremost site for marketers… Continue reading