Category Archive: analysis

The Kids Are Getting Out


The trend for ‘Generation Z’ — today’s post-millennial school/varsity-goers — is to move away from social media like Facebook and Twitter, according to this article from The Conversation. According to Time, more than… Continue reading

The Two Enemies of the African Renaissance


It seems that there are two things slowing growth in Africa: bad trade practices and corruption. Nigeria’s current economic slide provides¬†a word of warning to countries that base themselves too heavily¬†on resources. As… Continue reading

4 steps to prove marketing impact using experimentation


Applying a scientific approach to big data and marketing meta-analysis is crucial for obtaining sane results. Google’s Tommy Wiles gives some guidelines on ensuring your marketing impact analysis is robust. It’s a deep… Continue reading