Category Archive: analysis

The Kids Are Getting Out

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The trend for ‘Generation Z’ — today’s post-millennial school/varsity-goers — is to move away from social media like Facebook and Twitter, according to this article from The Conversation. According to Time, more than… Continue reading

The Two Enemies of the African Renaissance

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It seems that there are two things slowing growth in Africa: bad trade practices and corruption. Nigeria’s current economic slide provides¬†a word of warning to countries that base themselves too heavily¬†on resources. As… Continue reading

4 steps to prove marketing impact using experimentation

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Applying a scientific approach to big data and marketing meta-analysis is crucial for obtaining sane results. Google’s Tommy Wiles gives some guidelines on ensuring your marketing impact analysis is robust. It’s a deep… Continue reading