Category Archive: Big Data

Drowning in Data

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This is the information age, and no doubt there is enough information. But is there too much? Can your business handle all the data that is available, filter what is pertinent and analyse… Continue reading

AI the Future of Ecommerce

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One of the biggest buzzwords of  2016 is undoubtedly going to be ‘Artificial Intelligence’. Where we are going to see this most profoundly is in retail, at least at first, but all marketers… Continue reading

20 Stupid Claims About Big Data

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Every now and then I come across useful things on LinkedIn, and here’s something from Bernard Marr, who describes himself as a “Best-Selling Author, Keynote Speaker and Leading Business and Data Expert”. Well,… Continue reading

4 steps to prove marketing impact using experimentation

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Applying a scientific approach to big data and marketing meta-analysis is crucial for obtaining sane results. Google’s Tommy Wiles gives some guidelines on ensuring your marketing impact analysis is robust. It’s a deep… Continue reading

How to Use Data to do Better Marketing

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Big Data is a useful tool for many aspects of marketing, and here are some approaches that use data in communicating directly with customers. The case studies are all American, but they are… Continue reading

Why Data Can Save Africa

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Last week, the World Bank gave $50 million to the Kenyan Bureau of Statistics to help the body with better accumulation of data. “High-quality data are critical to measure progress in growing the… Continue reading

Getting TITE With Data

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In his book Knowledge is Beautiful, British data journalist David McCandless says context plays a key role in how well we understand information: “When you understand something, you’re able to perceive its structure:… Continue reading

Getting Your Team to Deal with Data

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According to Harvard Business Review (HBR.com), people are either fearful or apathetic when it comes to data. This is not good news, as data (ie. ‘big data’) is an important part of every aspect… Continue reading

5 things CMOs can do to get fired this year

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Staying siloed and not measuring are just two of the ways that CMOs can get themselves fired in an increasingly digital world, writes Robert Bosch, chief sales officer at Sociomantic Labs, a Berlin-based… Continue reading

Who’s Who in the IoT Zoo?

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The Internet of Things is The Next Big Thing, there is no doubt. Precisely how it is going to impact our lives is yet to be fully revealed, but we know the effect will be… Continue reading