Category Archive: Branded Content

A New Magazine (And It’s Free!)

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A new business annual – #TheFutureByDesign – launches today. The magazine intends to stimulate discourse in the advertising and marketing sectors about smart design thinking, and about how intelligence can help create elegant… Continue reading

Look Through the Virtual Looking Glass

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In my weekly column on Marklives.com, Africa’s foremost site for marketers, I choose an ad or campaign that stands out as my ‘Ad of the Week’. Today I’m looking at the Augmented Reality (AR)… Continue reading

Why Branded Content Is Poised to Take Over

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Branded content and native advertising gets a thorough examination in this interview of Peter Minnium, head of brand initiatives, Interactive Advertising Bureau. It’s quite a long read, but well worth it for the insights… Continue reading