Category Archive: Companies

Capitec Challenges the Big Brands

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The South African banking industry is going through some interesting times, what with Barclays looking to sell off its Absa share, and recent reports that all banks (not only FNB) have been closing branches… Continue reading

Brand Lessons from the Magic Kingdom

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There’s no doubting that Walt Disney built an impressive empire. The brand is synonymous with entertainment and childhood experiences — adventure, imagination, play. Amy Rees Anderson, an entrepreneur turned angel investor and small business mentor, writes… Continue reading

US Gets Chesa Nyama

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Denizens of Nashville, Tennessee, will get to taste the best of South African braai culture, courtesy of Chesa Nyama. That may seem like taking braai to the land of the … well, the… Continue reading

Conquering the Fear of Public Speaking

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For many (if not most) people, public speaking is something to be avoided — psychologists say it ranks up there with death, moving house and divorce as one of the most stressful things… Continue reading

Friday Funny — The Way of the Co-worker

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The corporate environment is a world of its own, with complex hierarchies and unwritten rules. Where to look when in an elevator, what to say when passing a colleague in a hallway, what… Continue reading

Traditional advertisers — the tech giants love you!

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What do technology brands like Uber, Jet and Fitbit have in common? They’re all embracing traditional advertising who are creative powerhouses to help these dot.com brands go mainstream. AdWeek reports: “Those who follow tech startups may… Continue reading

Digital and Data Must Enter the Boardroom

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Many [South African] brands remain fairly conservative about how much money they spend on digital channels, allocating at most 10% of their total media budget to digital — that’s according to Business Day’s… Continue reading

What is the Job of a CEO?

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The CEO of one of the world’s largest transportation companies, Lance Fritz of Union Pacific, gives a short interview to Fortune’s Susie Gharib. It’s just over 3 minutes long, but it’s amazingly to… Continue reading

Looking Inward: Focus on Employer Branding

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Getting your company branding is an important achievement, but just as important is the internal message. What makes you an employer that attracts the best skills? — Because, let’s face it, without employing… Continue reading

Enter the Imaginarium

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Every week I do a column for Marklives.com, the Africa’s premier site for marketers, about marketing, advertising and media. And each week we select an ad or campaign to feature as our ‘Ad… Continue reading