Category Archive: Consumer Advocacy

Leveraging Customers’ Emotions

by

User experience is an important part of the marketer’s lexicon in data-driven marketing. In practice, user experience is informed by customers’ emotions — their ‘gut reaction’ to your brand is the most important… Continue reading

Ad Council’s Inclusiveness Activation

by

Just for a change (because it’s Friday), here’s a YouTube video, featuring one of my favourite songs, ‘Same Love’┬áby Macklemore and Ryan Lewis, featuring Mary Lambert. It was filmed at an activation produced… Continue reading

HelloPeter.com Under New Management

by

Today is the first day in the office for Alon Rom in his new position as CEO. Formerly a director of Mr Delivery, and shareholder of takealot.com, Rom steps into the well-worn shoes… Continue reading