Category Archive: Content Advertising

Adding Value to Build Brand Identity

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Each week I select an ad or campaign from the current crop, to bestow the honour of ‘Ad of the Week’, in my column for Marklives.com. This week it’s the turn of Jameson… Continue reading

Infinite Possibilities… in a Shoe

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Every week I have a column on Marklives.com (Africa’s premier marketing and advertising industry site) where I pick one ad from the current crop as my ‘Ad of the Week’. This time the… Continue reading

Why Branded Content Is Poised to Take Over

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Branded content and native advertising gets a thorough examinationĀ in this interview of Peter Minnium, head of brand initiatives, Interactive Advertising Bureau. It’s quite a long read, but well worth it for the insights… Continue reading