Adding Value to Build Brand Identity
Each week I select an ad or campaign from the current crop, to bestow the honour of ‘Ad of the Week’, in my column for Marklives.com. This week it’s the turn of Jameson… Continue reading
Branded content and native advertising gets a thorough examination in this interview of Peter Minnium, head of brand initiatives, Interactive Advertising Bureau. It’s quite a long read, but well worth it for the insights… Continue reading