Category Archive: Content Advertising

Adding Value to Build Brand Identity


Each week I select an ad or campaign from the current crop, to bestow the honour of ‘Ad of the Week’, in my column for This week it’s the turn of Jameson… Continue reading

Infinite Possibilities… in a Shoe


Every week I have a column on (Africa’s premier marketing and advertising industry site) where I pick one ad from the current crop as my ‘Ad of the Week’. This time the… Continue reading

Why Branded Content Is Poised to Take Over


Branded content and native advertising gets a thorough examination in this interview of Peter Minnium, head of brand initiatives, Interactive Advertising Bureau. It’s quite a long read, but well worth it for the insights… Continue reading