Category Archive: Content Curation

Adding Value to Build Brand Identity

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Each week I select an ad or campaign from the current crop, to bestow the honour of ‘Ad of the Week’, in my column for Marklives.com. This week it’s the turn of Jameson… Continue reading

Newstag — When Less Is More

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It is definitely the era of ‘information overload’, and companies that do data mining and big data management are starting to produce results for marketers. But for individuals there is still too much… Continue reading