Category Archive: Creativity

Calling All Designers

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One of the most influential voices in South African design, Design Indaba, announced that it has earmarked R30-million for “a creative exploration across our cities”. This as it changes the format of the… Continue reading

The Human Brain — Who Can Explain?

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There are things about humans that are just plain irrational, but they work in favour of marketers. From body language to trigger words, to psychological tics, there are a myriad of hidden persuaders… Continue reading

Sleep Easy

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Every week I choose an ad or campaign as my ‘Ad of the Week’ in my column for Marklives.com, the marketing site for marketers. Hollard demonstrates how important it is to adapt your… Continue reading

Traditional advertisers — the tech giants love you!

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What do technology brands like Uber, Jet and Fitbit have in common? They’re all embracing traditional advertising who are creative powerhouses to help these dot.com brands go mainstream. AdWeek reports: “Those who follow tech startups may… Continue reading

7 Secrets to Being an Extraordinary Creative Manager

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As a new manager, it’s hard to focus on what’s important in the job, and what is expected of you, especially in the creative field. You may feel as though your creativity is… Continue reading

Breaking Through That Mental Block

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The human mind is a fascinating thing. We are capable of so much original thought, and yet we are also capable of self-destruction. Getting “stuck” — be it creatively, emotionally or just in… Continue reading

How Reading Can Give Your Brain a Break

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In an era and workplace that is typified by information overload, to the extent that ‘information overload’ has become an eye-rollable cliché, it’s encouraging to find out that there is a way to… Continue reading

Managing Time, Managing Space, Getting Things Done

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Tim Allen, founder of the Getting Things Done (GTD) approach to time management, says that GTD is not so much a time management system as a ‘space’ management system — and he’s referring… Continue reading

A New Magazine (And It’s Free!)

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A new business annual – #TheFutureByDesign – launches today. The magazine intends to stimulate discourse in the advertising and marketing sectors about smart design thinking, and about how intelligence can help create elegant… Continue reading

Can a Computer Judge Creativity?

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It may go against all we believe about art and aesthetics, but two Rutgers University computer scientiests, Ahmed Elgammal and Babak Saleh, say they have created an algorithm that measures the originality and… Continue reading