Category Archive: Data

Ads Created by Intelligent Machines?

by

AI (Artificial Intelligence) is being spoken and written about just about everywhere, as machines learn more about human speech and behaviour. The next frontier that is being broached is creativity. Already Associated Press… Continue reading

20 Stupid Claims About Big Data

by

Every now and then I come across useful things on LinkedIn, and here’s something from Bernard Marr, who describes himself as a “Best-Selling Author, Keynote Speaker and Leading Business and Data Expert”. Well,… Continue reading

4 steps to prove marketing impact using experimentation

by

Applying a scientific approach to big data and marketing meta-analysis is crucial for obtaining sane results. Google’s Tommy Wiles gives some guidelines on ensuring your marketing impact analysis is robust. It’s a deep… Continue reading

Leveraging Customers’ Emotions

by

User experience is an important part of the marketer’s lexicon in data-driven marketing. In practice, user experience is informed by customers’ emotions — their ‘gut reaction’ to your brand is the most important… Continue reading

14 Rules for Data-driven Marketing

by

Data-based marketing allows marketers to be more customer-focussed, and that’s how it should be. ‘Digital’ used to mean cold, logical, calculating, inhuman — now it means the opposite. Increasingly connected customers demand more,… Continue reading

Harnessing the Power of Now

by

In a world where data provides infinite information and customers have unparalleled product choice, consumers hold more power than ever before. For retailers, this means embracing marketing’s new ‘power of now.’ To get… Continue reading

How to Use Data to do Better Marketing

by

Big Data is a useful tool for many aspects of marketing, and here are some approaches that use data in communicating directly with customers. The case studies are all American, but they are… Continue reading

Why Data Can Save Africa

by

Last week, the World Bank gave $50 million to the Kenyan Bureau of Statistics to help the body with better accumulation of data. “High-quality data are critical to measure progress in growing the… Continue reading

Digital and Data Must Enter the Boardroom

by

Many [South African] brands remain fairly conservative about how much money they spend on digital channels, allocating at most 10% of their total media budget to digital — that’s according to Business Day’s… Continue reading

Getting Your Team to Deal with Data

by

According to Harvard Business Review (HBR.com), people are either fearful or apathetic when it comes to data. This is not good news, as data (ie. ‘big data’) is an important part of every aspect… Continue reading