Category Archive: Data Analysis

Deep Learning the Key to Advanced AI

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While chess, Scrabble, Jeopardy! and Othello have been mastered by computers using artificial intelligence, one game has eluded developers – the 2,500-year-old ancient Chinese game of Go. Recently top AI experts said that… Continue reading

Ads Created by Intelligent Machines?

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AI (Artificial Intelligence) is being spoken and written about just about everywhere, as machines learn more about human speech and behaviour. The next frontier that is being broached is creativity. Already Associated Press… Continue reading

20 Stupid Claims About Big Data

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Every now and then I come across useful things on LinkedIn, and here’s something from Bernard Marr, who describes himself as a “Best-Selling Author, Keynote Speaker and Leading Business and Data Expert”. Well,… Continue reading

4 steps to prove marketing impact using experimentation

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Applying a scientific approach to big data and marketing meta-analysis is crucial for obtaining sane results. Google’s Tommy Wiles gives some guidelines on ensuring your marketing impact analysis is robust. It’s a deep… Continue reading

Leveraging Customers’ Emotions

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User experience is an important part of the marketer’s lexicon in data-driven marketing. In practice, user experience is informed by customers’ emotions — their ‘gut reaction’ to your brand is the most important… Continue reading

How to Use Data to do Better Marketing

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Big Data is a useful tool for many aspects of marketing, and here are some approaches that use data in communicating directly with customers. The case studies are all American, but they are… Continue reading

Why Data Can Save Africa

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Last week, the World Bank gave $50 million to the Kenyan Bureau of Statistics to help the body with better accumulation of data. “High-quality data are critical to measure progress in growing the… Continue reading

ABC Figures Show Declines Across the Board

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Analysis of the latest quarterly figures by ABC (the Audit Bureau of Circulations) by editor in chief of Marklives.com, Herman Manson, examines the sorry state of print’s downward trend. Most categories of newspapers… Continue reading

Getting Your Team to Deal with Data

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According to Harvard Business Review (HBR.com), people are either fearful or apathetic when it comes to data. This is not good news, as data (ie. ‘big data’) is an important part of every aspect… Continue reading

5 things CMOs can do to get fired this year

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Staying siloed and not measuring are just two of the ways that CMOs can get themselves fired in an increasingly digital world, writes Robert Bosch, chief sales officer at Sociomantic Labs, a Berlin-based… Continue reading