Category Archive: Digital

Fierce Sun – a Word for Go-getter

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The word jua kali means ‘fierce sun’ in Swahili, but also translates to a person, businessman, or entrepreneur who can fix or practically do anything upon request. In Kenya these types of workers have… Continue reading

Should Marketers Diversify, Consolidate or Uberify?

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‘Uber’ is probably the buzzword of the year, and it’s not just about getting rides. Now marketers are being told to consider the Uber model when looking at agencies. It’s not just about… Continue reading

Digital and Data Must Enter the Boardroom

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Many [South African] brands remain fairly conservative about how much money they spend on digital channels, allocating at most 10% of their total media budget to digital — that’s according to Business Day’s… Continue reading

Why the Web Needs Ads

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In 2011, Harvard-educated math wunderkind Jeff Hammerbacher said: “The best minds of my generation are thinking about how to make people click ads.” This cynical statement summed up the attitude of the time… Continue reading

YouTube Dominated by Brands

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With more and more people ‘cutting the cord’ — i.e. cancelling their subscriptions to pay TV services, especially in the 18-34 year demographics — YouTube is increasingly becoming the channel that brands turn… Continue reading

Get a Grip on Digital

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Rob van Rooyen, head of strategy at the House of Brave agency, says that marketers need to understand the distinction between digital and traditional thinking. Van Rooyen provides some useful tips in this article from… Continue reading

A New Magazine (And It’s Free!)

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A new business annual – #TheFutureByDesign – launches today. The magazine intends to stimulate discourse in the advertising and marketing sectors about smart design thinking, and about how intelligence can help create elegant… Continue reading

Don’t Ignore Digital

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In the brave new world of the ‘connected consumer’, digital marketing is an essential part of the marketer’s playbook. But it’s not just about buying spots on YouTube for your TV ad —… Continue reading

Don’t Skip This

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Believe it or not, it’s five years since YouTube introduced the concept of video ads preceding popular videos, with the now-famous ‘Skip Ad’ button that gave advertisers just 5 seconds to entice viewers… Continue reading

Make Something – Now You Can

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The ‘maker’ revolution has hit South African shores, with the Makerbot now available from Rectron. Financial Mail has done an informative report, along with a video (below). So if you’ve got about ZAR14 grand (plus)… Continue reading