Category Archive: Fashion

Love Yourself

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In my weekly column for Marklives.com (Africa’s foremost site on marketing and advertising), I select one South African ad to feature as my Ad of the Week. (Sometimes we even find something done… Continue reading

How Shape, Colour and Font Affect Your Image

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The psychology of brand design is about more than fashion. This great infographic from Entrepreneur Magazine gives a great breakdown of the influence of colour, shapes and fonts. Great brands understand this and… Continue reading

More Powerful than Advertising

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Shubhankar Ray, global brand director of fashion-forward denim label G-Star RAW, believes that flashy campaigns are not necessarily the best way to promote a brand. First, the brand owner needs to understand the… Continue reading

“Textile Nerd” Sindiso Khumalo Reimagines Fabric Design

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Design Indaba was full of surprises this year, and one that turned heads in the world of fashion was fashion and textile designer Sindiso Khumalo, with her fabric designs based on traditional Zulu… Continue reading