Category Archive: Global advertising

Geography as Branding

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“Many companies, even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority,” writes Terry O’Reilly in this fascinating article that looks at ‘Geography… Continue reading

Top Tech Trends by Google

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According to research by Think With Google, the Top 3 trends for 2015 are… Well, don’t take my word for it, click here to see a fascinating infographic outlining how the Internet of… Continue reading

Will the US “Coca-Colonize” Cuba?

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Big news of the week is that the US, through diplomatic efforts of Pres. Barack Obama, has restored ties with Cuba, and is setting up an embassy there for the first time since… Continue reading

On Trend : Hand painted advertising in New York

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Take a look at this outdoor advertisement for Newcastle Brown Ale. You’ll find the ad on a building in in Denver, Colorado in the US. If you look at the texture of the ad… Continue reading

Sexy or sexist? Penélope Cruz’s provocative new ad

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Penélope Cruz isn’t one to pull back from being provocative. The Spanish-born actress who became the first native of her country to win an Academy Award for her role in Vicky Cristina Barcelona,… Continue reading

REMAINING AUTHENTIC WHILE GOING GLOBAL

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“We recognise and are attracted to authenticity,” writes Fiona Vesey in Brand Quarterly, adding: “Whether consciously, just knowing it when we see it, or on a subconscious level, feeling drawn to a particular… Continue reading

Come on kids. Dream a little dream.

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What do you get when you ask children to dream up a new car for the future? Cars with trees growing over them. Cars without wheels. Cars that fly. Cars that clean the… Continue reading

Garagista Declares an All-Out War on Hipsters

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“We’ve reached peak hipster. And we’ve also reached peak anti-hipster.” writes Alfred Maskeroni for AdWeek, adding: “But South Africa’s Garagista Beer Co. is barging ahead anyway with a campaign that positions the brand… Continue reading

The World Cup Advert That Out-Nike’d Nike

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Forget about that Nike 2014 FIFA World Cup television commercial. The advert that has got everyone talking is the movie for Beats by Dr Dre (and the brand isn’t even an official world cup sponsor!)… Continue reading